Cold calling remains a robust technique to improve sales, even in today’s digital age. Nothing beats the human connection that happens when you hear a friendly voice on the other end of a call. B2B contact data helps you connect with thousands of prospects for your cold calls. What’s changing, what’s not, and what new challenges sales professionals face as we look ahead in 2024. How contact data is helpful and how you can get this data, find out from some key statistics of cold calling that shed light on the current sales landscape.
Understand What Your Clients Prefer
- On average, more than 45% of buyers prefer connection through cold calls.
- Around 55% of C-level executives and VPs list cold calling as their preferred method of being contacted. This is compared to 50% of directors and 45% of managers.
Powerful Cold Calling Stats to Gain Success
- It takes an average of 8 cold calls to reach a prospect and book a meeting. That means most calls aren’t answered and might be seen as ‘unsuccessful calls. Cold calling needs commitment and comfort with delayed satisfaction from your sales representatives.
- Overall, cold calling has an average 2% conversion rate. This is an average and, in some cases, considered a success.
- Over 80% of buyers believe a company is more reliable if it’s active on social media.
- Additionally, more than 70% of buyers are more likely to buy from a company if the CEO is active on social media.
Steps to Improve Cold Calling Results
- To gain success, the average salesperson must make 50-60 cold calls per day. But the question is how to get data. You can access B2B data of global companies at SalesFuel and make these cold calls.
- Successful cold calls include over 60% more “we” statements. What’s the power of we? Basically, this language is used in sales to make the sales rep and prospect feel like partners. It also signals that the rep is speaking on behalf of your organization.
Stats That Reveal Your Cold Calling Mistakes
- On average, salespeople don’t follow up on half of marketing leads. This mistake is cleared by making more follow-up phone calls.
- More than 40% of sales representatives stop the sale after receiving negative feedback from their first call. That should not happen, you should take follow-ups.
- After reaching a prospect, the salesperson must make an average of 5 additional follow-up calls to close the deal.
- The success rate of a cold call drops by 61% if the call exceeds 5 minutes in length.
- Sales reps who talk for over 50% of a cold call are less likely to close a deal.
Statistics That Expose Cold Calling Challenges
- More than 90% of people believe calls from an unknown number are a scam and therefore, won’t answer. This makes cold calling particularly challenging since so many calls need to be made before making contact is possible.
- Since so many calls are ignored, about 80% of cold calls are go to voicemail. A voicemail can help salespeople convey their information to the prospects as around 15% of customers listen to voicemails left from a cold call.
- More than 80% of buyers won’t return a cold call if the sales rep only leaves a voicemail. In that case, a follow-up email, or, in some industries, a text message sent immediately after a voicemail can encourage a reply.
Cold Calling Stats – Impact of Artificial Intelligence
- High-performing sales teams are 4.9 times more likely to be using AI than underperforming teams.
- Salespeople who have adopted AI have increased leads by almost 50%.
- According to research, more than 70% of B2B companies will use AI to elevate traditional cold calls by 2025.
- Using AI is time saving technology as almost 70% of sales professionals found it.
These above-mentioned cold calling statistics are research-based and will help sales professionals generate more leads in 2024. Essential B2B data of companies and their contacts will help them reach their prospects and close the deals. SalesFuel allows the sales team to add extensions to their Chrome browser and access crucial company contact data instantly and conveniently.
