Running a business involves challenges, especially when it comes to finding the right prospects. Have you ever come across this problem? If yes, B2B contact data is a solution, which refers to the information about key decision makers or influencers within target organizations.
Contact data including direct phone numbers and email addresses of employees is a critical asset for any company looking to engage in B2B sales and maintain communications and relationships with potential customers.
Why B2B contact data strategy is important?
A powerful B2B contact data strategy is essential for the following reasons:
- Data strategy helps salespeople to improve efficiency in hitting their numbers by prioritizing leads based on insights. It will also help them in improving conversion rates and reduce the time that get wasted on unqualified prospects.
- Accurate and detailed contact data allows companies to segregate their target prospects efficiently.
- Get reliable data that enables informed strategic decisions for business success.
- Actual data provides a clearer analysis of customer behavior.
- Powerful contact data can respond more swiftly to market trends and customer requirements, setting them apart from competitors.
- You can efficiently maintain clear and consistent communication, and build trusted business relations with clients by accessing clean contact data.
Now here comes B2B contact data strategy evaluation with essential metrics and KPIs. That will ensure that your data is accurate, actionable, and aligned with organizational objectives.
- Data Accuracy
Data accuracy is studied from the percentage of precise contact data compared to total records. Percentage of records with full information such as name, email, phone number, company. Percentage of duplicate records in your database. Percentage of contacts that are invalid like bounced emails, inactive accounts.
- Engagement
Who opens your emails? Learn from the engagement metrics that cover percentage of recipients who open your emails. It is useful for assessing the effectiveness of your contact list. Percentage of recipients who click on links within your emails. Percentage of leads that convert into customers, reflecting the quality of the leads generated from your contact data.
- Lead Management
Track and analyse sources such as events, referrals, ads to produce the highest quality leads. Scoring system can be used to prioritize leads based on engagement that will help you to refine data strategy.
- Customer Satisfaction
Measurement of customer loyalty and satisfaction is essential that will imitate the effectiveness of lead target and relationship-building efforts. Access quality data to know actual customer satisfaction with your outreach and engagement efforts.
- Performance Against Target
Lastly, you can compare your actual performance with your targeted leads. Calculate revenue which is generated against forecasted goals to determine overall effectiveness.
Conclusion
With these above-mentioned metrics and KPIs and tracking them on regular basis, you can easily assess the effectiveness of your B2B contact data strategy. Additionally, you can discover areas for improvement, and align your data efforts with broader business objectives.
Also, always get B2B contact data from a reliable source like Sales Fuel. You can also download free Chrome extension to easily access the data through your browser.
