For more than decades, email has been an effective way to reach millions of businesses worldwide. And email sequences demonstrate the value you can deliver to prospects. More touchpoints mean more options to get your pitch right. Once you know how to write good content to entice prospecting customers, you can easily do the same across a short sequence of emails.
Pro Tips for Creating Emails That Convert Leads into Sales
Writing an effective sales email sequence means adhering to some basic principles. Convey your message about your product and offerings in brief. Don’t waste the prospect’s time with filler words, lengthy asides, and favorite phrases.
Point to point – describe your words. Focus on the customer and keep the conversation moving. Here are some best tips that will help you create effective emails that have the potential to convert leads into sales.
Short and Crisp Content: People are busy and their inboxes are jammed with a bunch of emails. Create your words point-to-point, don’t use extra words, and don’t repeat yourself. Good advice for any kind of communication is important.
- Write major points only, and avoid formalities.
- Remove duplicates, and the fluff – adverbs and adjectives are easy cuts.
- Limit your email content to three to four lines with one idea per section.
Aim for Focused Approach and Scale: Suppose you’re one person having an ongoing conversation. Make sure each email in your sequence is similar in voice, tone, and approach even when the facts of the message change. See how this will scale out to a broader audience:
- Consider writing a full campaign in one sitting
- Each email must focus on a different point
- Scale that message to an industry
Mix It Up: An effective email sequence can take around 10 touchpoints across a variety of channels to win a deal. Use email sequences but don’t forget to call behind. Also, try different timeslots and CTAs.
Example: Suppose you want to target an industry.
Subject: Industry Purchasing
Hi (NAME),
Saw on LinkedIn you’re the purchasing manager for industry. Congrats on your new role.
I wanted to reach out because we work with purchasing managers at several high growth companies, leading to less cost, better supplier relationships and more efficient procurement processes.
We currently help over 20,000 clients grow their sales, including (COMPANY NAMES).
Do you have 15 minutes to find out more?
Thanks, and Regards
(NAME)
(DESIGNATION)
(COMPANY)
So, create simple and short content and see the magic of email sequences in increasing your sales numbers. Remember email remains one of the effective marketing channels for businesses of any size. By following these simple tips, you can successfully launch effective and engaging email sequences that entice prospective customers and demonstrate your solution’s value.
